(256) 882-6276
Russ Barnes of Systro

My work is described as Organization Strategy for Small Business…

My goal is to help small business owners take a purposeful approach to achieving profitability.
Most often the approach is trial-and-error and success is achieved through persistence and luck.

Systro uses Organization Design methods and models to help small business owners make the right decisions at the right time, in the right order.

I am a currently working on a PhD in Organization Development from Benedictine University. My dissertation topic is “Organization Design for Small Business.”

My book titled “Small Business for Service Members: 15 Things You Need To Know To Be Purposefully Profitable” is available on Amazon.

I also have a podcast titled Purposefully Profitable Podcast which is available on iTunes and YouTube. Episode 44 was released this morning.


My story is…having retired as a Colonel and decided to learn how to be an entrepreneur, I could not find information on the strategic approach to building a successful company.

My last seven years have been dedicated to helping small business owners understand the environment and navigate the challenges.