In his 2013 book, The Unstoppables, Bill Schley describes entrepreneurship as key to the growth, vitality and success of the US economy. As humans, we are hard-wired for certain actions and can learn to use these impulses to push forward, if we are willing to face the Fear of Being Unstoppable. The components of Becoming Unstoppable are shown in the two graphics above, and illustrate a key point: you have to be willing to produce SOMETHING in order to get started, and that is the MVP.
MVP here means Minimally Viable Product. Many authors have written about it, but it means to field what you have, put it out there, show what you CAN do – so you can get feedback and improve.
The graphic on the left was my original drawing to show concepts from The Unstoppablesand other books. I had to draw it out so I could at least put it on Fiverr, and get my new Ukrainian friend to create a more legible graphic for me. So the graphics are the MVP to illustrate the concepts.
These images spell FEAR:
- F for Fight or Flight
- When faced with an obstacle, do you go over it, under it, around it or through it? Or do you stop or retreat?
- E for Emotional Mechanics
- Having practiced over and over in similar situations, like completing ten thousand steps described in Malcolm Gladwell’s The Tipping Point, how do you maintain control when facing a challenge?
- A for Amygdala and Adrenaline
- Your brain’s amygdala controls decision making, and adrenaline is the stress hormone that powers your reactions. How does your human instinct, your mind and your body react, and can you use that reaction to power your response?
- R for Reach Deep
- Reaching Deep is a method that you practice and improve, so that you learn to go beyond what you have done before and start expecting more of yourself with each push forward. Knowing that each step forward takes you to a new level, but that the skills that got you there are not the ones you need to keep moving higher.
Schley’s book tells of the journeys that he went on with Graham Weston, founder of RackSpace, a cloud computing company that revitalized a San Antonio community and set a new standard for customer engagement and support. Together, Schley and Weston searched new ways to teach entrepreneurship by finding examples of fear, risk and failure: in Israel’s entrepreneurial community and in Navy SEALs.
What they found are methods that we can apply today to move our entrepreneurial economies forward. Based on the concepts of Accelerated Proficiency, they emphasize finding the essential steps that are needed, and repeating them over and over, instead of trying to learn all the variations and continually researching more alternatives.
If you are committed to the economic growth and vitality of our nation, and convinced that it is up to our entrepreneurial community to create the jobs for the future, then please take the time to read and study this book. Join me in Becoming Unstoppable!
What are you holding back today? Where is that concept you’ve tinkered with for years, but never finished? You just don’t think it is good enough, so you keep talking about it until you can make it better. What would it feel like to deliver that speech, publish that post, ship that product? Visualize yourself on the other side!
Please connect with me if you would like more information or to share ideas and let’s push each other to Be Unstoppable.
My Unstoppable goals for this year:
- Host on a small business conference for aerospace and defense industry leaders on Thursday, March 24th, 2016 in Tampa, FL. For more information, visit www.i4govcon.com.
- Put my accounting courses for small businesses in federal contracting online, and deliver my DCAA Compliant QuickBooks Boot Camp 5 times in 2016.
- Work with five government contractor entrepreneurs who compete as small businesses and help them Become Unstoppable.
Why now? Why today? Because 25 years ago today, I made a major life change and I am celebrating my freedom and starting a new chapter.
To contact me directly, e-mail me at email@example.com.